Product launch
Create awareness, authority, search demand and a clear destination for attention.
PR & Campaigns
Do not just announce it. Build a campaign around it.
Boost creates end-to-end PR and visibility campaigns around important commercial moments: product launches, fundraising, partnerships, expansion, research, milestones and founder positioning.
Campaign scenarios
Some business moments deserve more than a release.
Fundraising
Build the founder and company authority investors discover during research.
Market entry
Establish credibility when entering Australia, New Zealand or an international market.
Milestones
Turn partnerships, expansion, appointments, research and growth into broader momentum.
Campaign architecture
One story. Multiple authority assets.
1
Objective
Commercial outcome
2
Narrative
Story and message
3
Assets
Release, video, content
4
Outreach
Media and podcasts
5
Distribution
Networks and channels
6
Amplification
Search, CRM and social
Press releases & media
Newsworthy releases, journalist outreach, trade media, local media, business media and expert commentary.
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Founder interviews
Talking-head interviews, founder profiles, Q&As, video commentary and media preparation.
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Podcast campaigns
Target the conversations where the right customer, partner or investor audience already exists.
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Thought leadership
Articles, reports, opinion pieces, founder content, research and expert guides.
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Content distribution
Appropriate news distribution, syndication, industry platforms, partner networks, email and social.
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Search & AI visibility
Build a wider digital footprint so the story supports authority beyond the immediate campaign.
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PR for investment
Strengthen what investors find when they research the company.
PR does not replace traction or financial fundamentals. It can strengthen the wider investment narrative through founder positioning, product coverage, research, podcasts, expert commentary and a well-managed funding announcement.
Credibility is built before the investor opens the deck.
Credibility assets
Turn earned coverage into commercial proof.
Where legitimate media coverage or placements have been achieved, Boost can help use those logos and references across websites, landing pages, investor materials, sales decks, email and founder profiles.
“Featured in” and “As seen in” sections should only reference genuine coverage or placements the business has actually secured.
Campaign amplification
- Website and campaign landing pages.
- LinkedIn and executive social content.
- Email and CRM nurture sequences.
- Investor and partner communications.
- Paid amplification and retargeting.
- Search-focused content and AI discovery assets.