Strategy should change what happens next.

Selected work, ventures and strategic experience spanning technology, education, safer digital environments, ecommerce, franchising and founder growth.

Speak360.ai

Communication technology

Science-backed product positioning and a lower-friction onboarding journey.

Outcome-led messaging, behavioural onboarding, product architecture, coaching journeys and UI direction for an AI speaking coach.

Illuminate XR

Education technology

Making complex student information easier for teachers to understand and act on.

Dashboard simplification, cognitive-load reduction, alert hierarchy and human-centred UX across education workflows.

CyberSmarties

Safer digital learning

Supporting safer, more positive social-emotional learning environments for children.

Strategic, operational and partnership experience around child-centred digital wellbeing and education.

Twist Teas

Premium ecommerce

Connecting campaign strategy, behavioural ecommerce and premium-brand positioning.

Customer journey thinking, promotional strategy, content and behavioural marketing for a UK tea brand.

Franchise Networks

Network growth

A blueprint for central brand governance and affordable local marketing.

CRM, AI, automation, local SEO, advertising, social, PR and reporting across trade and service franchise models.

Founder Capital

Investment readiness

Building stronger investor narratives before founders enter the room.

Pitch-deck strategy, market story, investment questions, founder preparation, due diligence and supporting authority campaigns.