/Meet the Team

Meet the Team

The people behind better businesses.

Boost brings together founders, senior strategists and a wider specialist delivery team across business strategy, brand, marketing, AI, CRM, content, PR and growth.

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The story of Boost

From Boost Your Business in 2002 to the next generation of Boost.

Colin MB Cooper founded the original Boost Your Business in Australia in 2002. It developed into a multi-disciplinary business growth company spanning strategy, digital development, ecommerce, custom technology, workshops and business training.

At its height, the original business operated from Brisbane, Sydney and Auckland and supported organisations ranging from emerging founders to recognised corporate and franchise brands.

Today’s Boost is a new chapter rather than a nostalgic relaunch. It carries forward the original commercial experience and adds human intelligence, behavioural science, AI, automation, modern PR, investment readiness and a broader specialist team.

2002 The Boost story began

30,000+ Businesses supported

70 Countries reached

6,500+ Websites created

$1bn+ in combined sales generated by clients during the original Boost Your Business era.

Historical figures relate to the original Boost Your Business era and are based on founder records.

Founders & leadership

The strategic direction behind Boost.

The founders set the commercial, cultural and creative standard, then remain close enough to the work to protect it.

Founder · Original Founder of Boost Your Business

Colin MB Cooper

Colin founded Boost Your Business in 2002 and has spent more than two decades helping businesses build, grow and scale. His work sits at the intersection of business strategy, human behaviour, human intelligence, behavioural science, neuroscience, AI and emerging technology.

Within Boost, Colin leads the strategic direction, proprietary frameworks and complex growth, scale, franchise and investment-readiness engagements. Through the Colin MB Cooper brand, he develops and teaches the ideas; Boost applies them commercially.

Business strategy Growth & scale Human intelligence Frameworks & IP Capital readiness Franchising

Co-Founder · Chief Branding Officer

Siobhan Little

Siobhan shapes how Boost and its clients are seen, understood and experienced. She leads brand direction across positioning, identity, messaging, customer experience and creative consistency, ensuring that strong ideas become clear and distinctive brands.

Within client engagements, she helps turn complex propositions into brands people can understand, trust and remember. She also protects the coherence of Boost as it grows across Australia, New Zealand and international markets.

Brand strategy Positioning Creative direction Customer experience Brand governance Messaging

Strategic & specialist team

Deep capability in the areas that move the business.

These senior specialists connect strategy to practical delivery across marketing, AI, CRM, customer journeys and communication.

Marketing Strategist & Copywriter

Steve Plummer

Steve connects market strategy with the words that carry it. He works across positioning, campaign strategy, customer journeys, content and conversion copy, helping businesses say the right thing to the right audience at the right moment.

His role is to make sure strong strategic thinking becomes clear, persuasive communication across websites, campaigns, sales journeys and thought leadership.

Marketing strategy Copywriting Campaigns Messaging Conversion

AI Agent Specialist

Shari Brewer

Shari designs practical AI-agent solutions that help businesses become more responsive, scalable and useful without losing the human element. Her work can span lead qualification, customer support, appointment booking, internal knowledge and workflow automation.

She helps ensure AI agents operate inside clear brand, information, privacy and escalation guardrails rather than becoming disconnected technology experiments.

AI agents Conversation design Knowledge systems Automation AI governance

CRM & Marketing Strategist

David Letizia

David connects the technology behind the business with the customer journey in front of it. He helps design CRM architecture, pipelines, nurture journeys, automation and marketing systems that support the way teams actually sell and serve.

Within Boost, David plays a key role in Your Success Lab, bringing CRM implementation and marketing strategy together rather than treating them as separate disciplines.

CRM strategy Marketing automation Customer journeys Pipelines Your Success Lab

How the team works

One strategy. Clear ownership. The right specialists.

Senior ownership

A senior lead remains accountable for the commercial objective and quality of the work.

Specialists by objective

The team is assembled around the problem, rather than selling every client the same package.

Done with you

We build capability with the client rather than creating unnecessary dependency on the agency.

Connected delivery

Strategy, brand, marketing, technology, content and PR work from one shared direction.