Capital does not fix a weak business
Money accelerates what already exists. Before the deck, strengthen the model investors are being asked to believe in.
Read article →Magazine
Useful thinking for better businesses.
Frameworks, research, commentary and practical ideas spanning human behaviour, AI, business strategy, growth, franchising, visibility and capital.
What should you never automate?
Efficiency can destroy value when the human part is the product. Separate human-led, AI-assisted and automated work before removing people.
Read article →The six decisions someone makes before buying
A conversion is the end of a sequence, not a single click. Attention, relevance, trust, motivation and friction shape the outcome.
Read article →How AI decides whether your business looks credible
Clarity and authority now matter to machines as well as people. PR, reviews, structured information and expert content increasingly work together.
Read article →Stop building funnels. Start designing moments.
Customers experience moments, not diagrams. Design around what a person needs at the exact point they are making a decision.
Read article →Why AI transformation should begin with humans
Technology is rarely the first problem. Start by understanding the work, the customer and the human value inside the process.
Read article →Colin MB Cooper
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