Workshops to
Improve Business Practices




Insane Results Business Workshop
2 Day Workshop


Proven Business Systems for Attracting More Leads, Making More Sales and Increasing Profits! In a Slow Economy in 2016

What is this workshop/system?

Advanced training system revealing proven battle tested strategies and daily productivity systems used by today’s elite entrepreneurs to achieve insane results all seamlessly and conveniently delivered directly to your digital devices.

Why is this system so successful?

This program has been designed to deliver information in the 3 ways we take in and process information, listen to the audio, read the slides and fill in the work sheets provided with this module. These 3 key ways form 75% our learning circle and the other 25% is made up of us doing and acting on our newly acquired knowledge.

How does the system work?

Insane Results will guide you through step by step, the best ideas, strategies and methodologies discovered over 50 years of compressed business experience based on over 100’s of industry’s and 23 countries.

The following topics are covered in this workshop

Module One: Foundation Building

Developing The Mindset to Achieve Massive Business Success

This module sets the groundwork for the new and improved mindset that the business owner must have in order to actually implement the marketing strategies in the remainder of the course.

  • The one single thing that will determine whether or not your business succeeds or fails in this new economy
  • How you can make more profit than you’ve ever made before even if you were to double your advertising budget!
  • The “Real” secret to attracting more qualified leads and ready-to-buy prospects to your business
  • The sneaky power of using ads that don’t look even like ads, but get a better response than you’ve ever gotten before!
  • How to turn your business into a 24/7 autopilot lead generating machine

Module Two: Attraction Marketing Strategy

Sales Messages That Magnetically Attract the Perfect Customers

This module is about creating powerful USP’s that attract the ideal prospect who is ready to make a decision to purchase.

  • The easiest and quickest way to motivate the right type of prospect’s to choose your business
  • How to create a persuasive and compelling marketing message to your target audience
  • How to make your business stand head and shoulders above your competitors
  • Proven formula’s you can use to make your product or service the clear and obvious choice to your ideal customer
  • The truth about the secret way to break through to sceptical prospects and have them flocking to your business to purchase from your business

Module Three: Lead Capture Campaign Strategy

How to Build Huge Lists of Eager and Ready-To-Buy Leads

This module reveals how to collect valuable contact information from leads and prospects in order to follow up with them until they buy.

  • How to have leads and prospects clamouring to give you their contact information so you can sell them your product and services
  • The real secret to destroying the income roller coaster that most business owners face
  • How to easily build a list of prospects who are searching for the exact product and service you offer
  • One powerful strategy to increase your ROI for any advertising or promotional marketing piece
  • The top four ways to get your lead capture bait in front of leads who want what you’re selling

Module Four: Constant Customer Contact Strategy

Generating Massive Profits from Follow-Up Marketing

This module covers all of the major ways to follow up with a lead or prospect until they buy. This is one of the main modules of the course because it covers how to turn leads into customers.

  • How to guarantee that your prospects and customers keep your business in the forefront of their minds
  • Six ways to get your marketing message in front of your target market without spending a fortune
  • How you can create a powerful million-dollar marketing campaign for less than what you spend on a single newspaper advertisement
  • The key to putting your follow up marketing on autopilot so you can make more money and work less

Module Five: The Ultimate Sales Team

Building A Team of Superstar Salespeople

This module teaches how to train and retain great salespeople. It covers the basics as well as some ninja strategies for getting the most out of your employees.

  • How to quickly get your current staff and salespeople to close more customers
  • Why having tons of leads without the ability to turn them into profits is just as bad as having no leads at all
  • How to create scripts and effective processes that boost your closing rate
  • The mindset you “MUST” have in order to generate more profits from the massive amount of leads your business will attract
  • The ugly truth about hiring minimum wage employees to build your million-dollar business

Module Six: Loyalty Program Marketing Strategy

How to Practically Guarantee That Your Customers Only Buy from You

This module covers one of the most powerful business building strategies – loyalty programs. This module presents a step-by-step blueprint to build a thriving loyalty program from the ground up.

  • The secret to having customers happily paying premium prices without haggling or shopping your product or services
  • How to flood your business with the easiest prospects in the world to close
  • Why your resistance to change may be costing you tens of thousands of dollars in sales and profits each month
  • How you can create a loyalty program that costs you less than a cup of coffee a day, but earns you thousands of dollars in return
  • 11 types of loyalty programs that you can set up in less than 30 days that will generate a horde of prospects to your business

Module Seven: Customer Reactivation Strategy

Transforming Unresponsive Customers into New Sales

This module covers the fastest way to get an instant boost in sales and profits by getting your past customers to come back and buy from you again. Givers the exact blueprint to create a flood of ready-to-buy leads regardless of the economy.

  • The top six reasons why customers no longer do business with you and how you can turn that trend into sales and profits
  • How to calculate when your customers should be coming back to purchase from you again and exactly what type of ads you should run
  • 4 steps to creating a highly effective marketing piece to send out to reconnect with your lost customers
  • How to put your entire customer reactivation marketing campaign on autopilot

Module Eight: Referral Program Marketing Strategy

How to Turn Your Customers into Raving Fans That Grow Your Sales

This module gives an in-depth and covers how to turn your customers into your sales team. There are several killer strategies that cover the ins and outs of starting a referral program and keeping your customers engaged.

  • The HUGE mistake 99% of your competitors are making and how you can profit from it
  • The six reasons why you are not receiving more referrals now and what you can do to increase the number of referrals your customers send you
  • The only way to create a referral marketing system that makes customers proud to refer their friends and family to you
  • How to reward customers and prospects for referring customers to you without spending a fortune
  • How to put your referral marketing campaign on autopilot

Module Nine: Strategic Marketing Alliances Strategy

Explosive Profit Growth Through Marketing Partnerships

This module teaches about the power of partnering up with another business owner in order to give both businesses a tremendous amount of sales and leads.

  • The true power of the one marketing strategy that can transform a struggling no-name business into a household brand in days
  • How you can spend little to no money on advertising and generate more leads and prospects than companies that are dumping millions into advertising budgets
  • What you should look for in a strategic marketing partner that will practically guarantee your success
  • The 3 types of strategic marketing partnerships that you can get started and profiting from in less than 30 days

Module Ten: Website & Internet Marketing Strategy

Using The Power of the Internet to Double Your Sales

This module covers the most powerful online marketing formula that any business owner can implement in their internet marketing strategy. This module is key in harnessing the power of the internet to drive leads into your business.

  • How to dominate your competitors and own your target market using only the Internet and free online tools
  • How you can build a super-profitable business using only local marketing strategies in your target market
  • The proven formula for online marketing success for your business
  • Five online marketing strategies that you must use in order to dominate your marketplace
  • How to build a landing page with an irresistible offer that your prospects simply can’t refuse

Workshop Duration
2 days
Cost Per Person
$1,097
Private Corporate Group
$5,000 per day including two facilitators
(no per person cost – max 20 per group)


Project Management Made Easy
for Entrepreneurs

2 Day Workshop

A start-to-finish guide for businesses & entrepreneurs to get more done in 2016. This workshop is designed to teach you to be more efficient and provide a profitable way to manage your projects.

As with many business owner and entrepreneurs, there is a constant struggle to keep things running smoothly and efficiently. As they are trying to do several tasks all at once. This leads to some of the more important tasks to fall between the cracks.

When businesses use proven project management for even their smallest projects, they are able to be faster, more profitable, and more efficient when achieving their goals. Using Project Management, you will learn how to be more effective and more profitable with easy to manage projects.

The following topics are covered in this workshop

Introduction

  • As a small business owner, you’re required to take on different roles
  • It is often assumed the project management is only relevant to larger companies
  • An investment in planning up front for any project can make projects easier
  • Following standard project management principles helps to manage:
    • Costs
    • Resources
    • Client expectations
  • The result is a more profitable and efficient business

Module One: How Project Management Works

  • A well-established and practical methodology
  • Projects range in scale
  • A project is:
    • Temporary
    • Unique
    • Has boundaries
    • Satisfies objectives
  • There are three key phases in the life cycle of a project:
    • Planning
    • Implementation
    • Closure
  • A project is something beyond routine tasks and activities
  • The challenge is to identify what is a ‘project’ and what is ‘work’
  • Failure to plan can lead to communication issues and other problems

Module Two: When Project Planning Goes Wrong – An Example

  • A landscaper makes changes on a job due to issues that weren’t discussed
  • The client is upset
  • The landscaper has to fix the issues, costing time and money
  • What went wrong:
    • No detailed planning, no setting of limits, and poor communication
    • Risks not addressed
    • Fixing issues after the fact caused problems for other jobs
    • Employees had to work overtime
    • Upset client costs future business
  • A little planning goes a long way
  • You’ll learn process and strategies specific to small and medium sized business
  • You’ll then apply them

Module Three: The Project Stages for Small and Medium Projects

The Characteristics of Small and Medium Projects

  • Characteristics include:
    • Duration
    • Low Risk
    • Few Stakeholders
    • Small Team
    • Emphasis on a Goal

Project Planning

  • No work is undertaken
  • Strictly planning and organisation to get everything in place
  • Includes:
    • Outlining scope
    • Drafting project charter
    • Budget estimations
    • Scheduling

Project Implementation

  • Where actual work begins
  • Always need regular communication
  • This phase involves execution

Project Closure

  • Completing and communicating each deliverable
  • Communicate completing to sponsors and team members
  • Reflect on the project to look for areas of improvement

Module Four: Developing a Project Plan

  • The process of creating an actual project will help you to create guidelines and protocols
  • A big mistake is to assume that a small project doesn’t need planning
  • Planning stage takes most investment but effort here means less effort later
  • The four key components to project planning are:
    • Project Sanctioning
    • Project Scope
    • Estimating
    • Scheduling

Project Sanctioning

  • Getting approval of the sponsor (client)
  • ‘Top level support’ – signs off on the project charter
  • Also maybe internal sponsors
  • Be cautious of project handoff
  • Can cause miscommunications and confusion
  • Be careful when approval is needed

Project Charter

  • Includes essential details such as:
    • Objectives
    • Sub-Phases
    • Tasks
    • Resources
  • Define all business issues
  • Include a project description summarising main points

Project Scope

  • What the project entails and what it doesn’t entail
  • Includes things like:
    • Issues to be addressed
    • Impact to be addressed
    • Deliverables
    • In/Out of scope
  • Also include optional ‘add-ons’ and delivery date

Estimating

  • Specific breakdown of smaller tasks
  • How much time and resources each part is going to take
  • Use WBS to break down constituent tasks

Scheduling

  • Put all tasks in a logical order on a fixed timeline
  • Time added together determines project length
  • Pad estimates and don’t over-promise
  • Use your calendar to schedule project parts
  • Make it collaborative
  • Take each milestone and list tasks that need to be accomplished with dates and who is responsible

Project Planning Tools

  • Tools include:
    • Gantt
    • Asana
    • Basecamp
    • Trello
    • Google Docs

Tips on Choosing and Using Tools

  • Make sure you’re comfortable with it
  • Simple tools are the best
  • Use a cloud service for collaboration

Module Five: Develop an Implementation Plan to Monitor Progress

  • Create an implementation plan to monitor progress
  • Starts when you begin to execute activities
  • Shift attention to managing rather than planning

Good Communication

  • Keep all tasks and milestones on a single calendar
  • Report at least a weekly status update including:
    • Accomplishments
    • Budget updates
    • Budget variations
    • Project issues
  • Manage email by:
    • Keeping messages to a minimum
    • Create categories
    • Keep emails short
    • Use bullet points
    • Create different emails for different topics
    • Use the ABC approach
      • Action Summary
      • Background
      • Closure

Email Responses

  • Confirm understanding specifically
  • Send status reports as email updates, but plan verbal contact too
  • Situations where it’s better to use the phone include:
    • Establishing a relationship
    • Terms changes
    • Sensitive subjects
    • Complex issues

Module Six: Project Review and Closure Activities

  • Deliver results to your sponsor at the closure stage
  • Plan review and closure to produce results and improve
  • Create a repeatable process

Communications at the Closure Stage

  • Just as crucial in all stages
  • You’ll need approval from the sponsor for each deliverable
  • Celebrate successes

Closing the Project

  • Recognise and thank team members
  • Get sponsor sign off
  • Highlight successes with the sponsor
    • Time and money under budget
    • Deliverables ahead of schedule
    • Great teamwork
    • Results that exceeded expectations
    • Any other successes
  • Avoid mentioning anything that went wrong
  • Explain how you learned from failures
  • Get sponsor feedback

Lessons Learned

  • Re-cap and consider lessons learned with your team
  • Consider what you’d change in the future
  • Get team member input

Module Seven: Conclusion and Next Steps

  • Create an action plan for completing project plans
  • Proper project planning pays off
  • Simple processes are easily implemented and bring immediate results
  • You’ve learned:
  • The importance of proper planning
  • How planning differs for business sizes
  • Three key phases
  • How to effectively plan every aspect
  • What to do at the end of the project
  • What to take away from the project

Workshop Duration
2 days
Cost Per Person
$1,097
Private Corporate Group
$5,000 per day including two facilitators
(no per person cost – max 20 per group)


Outsourcing Successfully
For Your Business in 2016

The world we now live in is flat, we have an international workforce at our finger tips from the most basic tasks to Nuclear scientists. For the first time in human history we are connected as one using the internet creating endless possibilities.

When you think of outsourcing, what do you picture?

Do you picture a call centre in India with people answering customer service calls?

That’s certainly one type of outsourcing opportunity, but it’s not where the greatest value is for YOU, as a small business owner or entrepreneur.

When done right, outsourcing can mean the difference between being a struggling one-man show and a thriving, profitable business

You can outsource all those little pesky tasks that suck up hours of your time, leaving your brain too numb to make important strategic decisions.

You can outsource the jobs that you would normally have to spend hours learning how to do yourself. After all…. why waste your time learning how to do some complicated job that someone else already knows how to do better?

You are the CEO of your own business, and you need to start thinking that way when it comes to running it.

The problem is that many people start trying to delegate, and end up doing it themselves instead.

After all, only YOU know how you want it done!

Well, it doesn’t have to be that way. You just need to follow a proven process and take the time upfront.

You’ll end up saving hours and hours of time in the long run.
I’ve created a course that will teach you step-by-step how to get started outsourcing by using the proven process that other successful small businesses use.

Do any of these describe you?

  • Your business growth is at a standstill or is growing too slowly because you just don’t have the time to focus on the big picture.
  • Your family hasn’t seen you in days because you spend all your hours working on building your business
  • You haven’t taken a vacation in months or years because your business needs you all the time
  • You feel stressed out about your business all the time
  • You’ve tried delegating to others, but they never do the job the right way or they disappear
  • You’d like to outsource some tasks, but you just don’t know where to start

If any of those sound vaguely familiar, then you need to take a look at my newest workshop

By the end of this course, you’ll be able to:

  • Determine which tasks can and can’t be outsourced
  • Identify which parts of your business shouldn’t be outsourced
  • Identify the risks of outsourcing and how you can overcome these risks
  • Create your own outsourcing plan, step-by-step
  • Generate a list of tasks to outsource and prioritise them according to cost, ease, and most immediate results
  • Create a job specification document for the first task you’ll outsource
  • Locate several places where you can find outsourcers, and the pros and cons of each
  • Assess your potential candidates and determine who is the best for the job
  • Outline what to say when you reach out to outsourcers
  • Set up the detailed information your new outsourcer will need to complete the job
  • Draft documents that communicate your company’s philosophy, policies and protocols to your new virtual staff
  • Identify tips for effectively growing and managing your virtual team
  • Avoid common pitfalls that businesses run into when outsourcing

The following topics are covered in this workshop

Introduction: The What & Why of Outsourcing

Understand the meaning of outsourcing, how it works, and how it can help small business owners and entrepreneurs like you.

Module One: Identify Tasks to Be Outsourced

Identify a wide range of tasks that can be outsourced for your business, as well as which tasks to avoid, what risks are involved, and how to choose which tasks to outsource first.

Module Two: Create Your Outsourcing Plan

In Module 2, you’ll draft a plan that clearly outlines your goals and expected results for outsourcing, what you’ll outsource, and where you’ll start.

Module Three: Find the Best Contractors for Your Team

In Module 3, you’ll put together detailed job specifications for your first outsourcer and walk through the process of finding and hiring that person for a project or task. You’ll look at the types of questions to ask in interviews, how to test the person, and what you need to agree on.

Module Four: Building & Managing Your Team

Now that you’ve started outsourcing your first task, in Module 4 you’ll identify what you’ll need to do to build a true ‘dream team’, including a plan for introducing new members and ensuring consistency in processes, styles, language, communication, brand, and customer service.

Module Five: Common Outsourcing Mistakes & How to Avoid Them

Outsourcing can go smoothly and easily, but it can also hit a few bumps along the way. In Module 5, you’ll identify and understand the most common outsourcing mistakes and how to avoid them.

Module Six: Conclusion - Create Your Action Plan for Success

You’ve started outsourcing by the end of this course, but that’s just the tip of the iceberg. In the concluding module, you’ll spend some time reviewing what you learned and you’ll put together a checklist and action plan for moving forward to success.

Module Seven: Conclusion and Next Steps

  • Create an action plan for completing project plans
  • Proper project planning pays off
  • Simple processes are easily implemented and bring immediate results
  • You’ve learned:
  • The importance of proper planning
  • How planning differs for business sizes
  • Three key phases
  • How to effectively plan every aspect
  • What to do at the end of the project
  • What to take away from the project

Workshop Duration
1 day
Cost Per Person
$797
Private Corporate Group
$5,000 per day including two facilitators
(no per person cost – max 20 per group)


Authority & Influence 2016



Do you want to be heard and become an authority in your area of expertise in 2016?

Learn these simple steps for increasing your authority and influence in your market.

Do you ever wonder how all those big name experts got to where they are?

I’m talking about the people who you see on social media, in the news, on popular blogs, and anywhere else you’re looking for solid advice and recommendations. They’re the people who your customers go to when they want the latest scoop or tips, but wouldn’t it be great if YOU were one of those ‘industry influencers’?
When you are seen as an authority in your field, you have the power to affect people’s behaviour and your income level increases.

As your personal brand and influence increases your pay increases each time.

As an industry influencer, you have a strong relationship with your target market, they trust you, hang on your every word, and come to you when they need help.

That means you’ll also sell more products or services, attract advertisers, and get requests for joint ventures.

But how can you develop that reputation, It’s not as difficult as you may think, but it DOES require some effort and a simple set of strategies and tactics.

Luckily, there are strategies that anyone can learn.

I’ve put together a course that will walk you through the key steps you need to take to gain recognition and credibility in your field.

And I’ll teach you the specific tactics you can apply to start building your influence today.

The following topics are covered in this workshop

Module One: Introduction – Why Become an Industry Influencer

We’ll start by discussing the power of influence marketing, a few of the key traits of an industry influence, and the tremendous value you’ll create for your business when you become a recognised authority in your field.

Module Two: Apply the Proven Strategies of Industry Influencers

Discover the ways to define your area of influence and the strategies you can use to become an influencer in your chosen area, so that you will establish a stronger and more loyal base of customers while attracting new prospects for your business.

Module Three: Create Content That Builds Your Influence

You’ll find out the exact components you need for developing strong content that will grow your recognition as an expert in your chosen business area, so that your influence builds with every piece of content you create.

Module Four: Build Your Presence Where It Has the Most Influential Impact

You can’t be everywhere at once, but you’ll definitely need to be visible in a LOT of places to build your influence. In Module 4, you’ll identify the places you need to be both online and locally to be able to spread your influence in your chosen area, so that you can start systematically building your reputation as an industry influencer.

Module Five: Measure Your Social Influence

How do you know if all your efforts are having an impact on your influence and your business? In Module 5, we’ll look at how you can measure your personal and social influence, so you can determine if your time and money investment is having the return you’re aiming for.

Module Six: Conclusion - Create Your Action Plan

By this point, you’ve learned strategies you can implement immediately for growing your influence and authority. In the concluding module, you’ll spend time putting it all together by identifying your next steps and what you need to do to grow and solidify your reputation as an industry expert.

By becoming an industry influencer, you’ll see valuable benefits in all areas of your personal and professional life.

People in your market will view you with respect and admiration. They’ll come to you when they need advice or want to learn something new. And, you’ll see a big boost in your sales and business growth as a result.
Don’t wait to start growing your reputation!

Following even just a few of the strategies in my course will help you gradually build your credibility and as you implement more and more of what you learn, your visibility and expert status will grow exponentially.

Ready to start building your reputation as an authority in your field?

Workshop Duration
1 day
Cost Per Person
$797
Private Corporate Group
$5,000 per day including two facilitators
(no per person cost – max 20 per group)


Create A Marketing Plan



Learn How to Create a Marketing Plan That Leads You Toward Increased Sales and Profits …..ALL The Time!

How much time are you spending on marketing your business?

  • An hour a day?
  • A day a week?
  • 80% of your time?

More importantly, do you know whether all those efforts are paying off?

Most people think about their marketing based on

  • What the latest hot tactic is, or
  • What they GUESSED worked in the past, or
  • What some guru is telling them they should do.

They’re just HOPING that their marketing will work.

But what if you could actually KNOW what works….. Huh, that would be thinking different

Here’s what you’ll be achieving by the end:

  • Do the research that tells you just what your market wants and where to find them.
  • Set marketing goals that were meant to be achieved.
  • Put together a mix of different marketing tactics that cover every part of your business.
  • Draft a marketing budget, so you know exactly where to spend and how much.
  • Finally, put everything together into a calendar and plans that you know you can implement RIGHT NOW.

The following topics are covered in this workshop

Module One: Introduction - Key Elements of a Marketing Plan

Module Two: Why Do You Need a Marketing Plan?

Module Three: Market Research

Module Four: Describe Your Company

Module Five: Assessing Your Business

Module Six: Establishing Marketing Goals

Module Seven: Track Your Marketing Results

Module Eight: Understanding the 4 P’s of Marketing

Module Nine: Creating a Marketing Budget

Module Ten: Creating Your Marketing Plan Calendar

Module Eleven: Conclusion: Putting It All Together

Workshop Duration
1 day
Cost Per Person
$797
Private Corporate Group
$5,000 per day including two facilitators
(no per person cost – max 20 per group)