Marketing Automation


Offering the lowest price is not a good marketing strategy and there are several reasons why. First of all, it cuts into your profits. If you have to continually offer lower prices than your competitors, the increased sales you’ll get could be worthless because you’re still earning less revenue. Second, what if someone undercuts you? Large companies have a huge advantage when it comes to undercutting. They can afford to take a small loss if it means long-term gains. You can’t. Instead, you should charge well for your products. There are several......

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14 Reason to Use Marketing Automation on 2017

Are you wondering if marketing automation is for you? With so many other responsibilities to keep you busy in the day to day running of your business why not automate something that is vital for your survival and that can takes up a majority of your time? Marketing automation refers to a type of software that helps large, medium, and small businesses streamline their marketing efforts. It accomplishes this by combining a number of separate functions under one roof using a sophisticated software platform. Some of these tools may include website builders,......

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  Marketing isn’t simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves and for many this is no easy task. This is why businesses create a marketing plan. A marketing plan is a detailed document that includes the data you need to make marketing decisions and set a course of action that you can implement immediately. Drafting a marketing plan takes a great deal of time and work, but here are a few questions......

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Today, people are swamped with marketing messages. Everywhere we go both online and off, we get a massive dose of aggressive marketing. How can you cut above all of this noise and get your message to your market? This has led marketers to think outside the box and develop bold, creative new ideas for getting their marketing to the masses. The buzzword ‘guerrilla marketing’ is used to refer to these tactics. What Is Guerrilla Marketing? Guerrilla marketing means marketing that is unconventional. Jay Conrad Levinson, who coined the term, calls it, “The......

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Marketing plans come in all shapes and sizes. The right marketing plan for your business depends on many different factors. But one thing all businesses have in common is that they can benefit a great deal from blogging. Blogging is a tactic used in content marketing. When you write a blog, you publish a steady stream of fresh content. This content draws traffic to your site and earns new readers, while also building a relationship with the readers you have. Blogging Is Simple but Effective Many small businesses don’t want to blog......

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In the real world, you warmly greet any visitors that arrive at your business premises or speak to you on the phone asking about your products and services. You go out of your way to make them feel welcome. In fact, you will work quite hard to make sure that you get that sale and they leave feeling happy with their decision. On the internet it is very different. Visitors arrive at your site without you even knowing about it. Left to their own devices, they decide whether or not to make......

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A website is the most important marketing tool for your business. Fortunately it is much easier to establish a web presence than it used to be. A few years back, many smaller businesses were put off from setting up a website because it was too technical (and expensive), and once a website was created, they were at the mercy of their tech guy because he was the only one that could make changes or updates to the site. Things have changed. Creating websites are much more straightforward these days, and because of......

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As the final minutes of 2015 now rapidly tick away, we at Mobile Marketing Watch (MMW) want to wish YOU and ALL of our readers a happy, healthy, and prosperous new year.  2015 was an extraordinary period for our industry. The news that was made and the advancements at which we marveled will dramatically shape the even more remarkable year expected in 2016. This year, MMW and our growing family of sister-sites powered by mobileStormgained new ground. Once again, as was the case in 2014, in the last twelve months, MMW has enjoyed......

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Chances are, somewhere in your home, there‘s a tangled mess of wires and blinking lights that make your Wi-Fi work. Your router likely isn’t the most sightly thing, and you probably hide it behind a curtain or under a bookcase—out of sight. Turns out, that’s a bit of a problem, since routers work better when they’re out in the open. So a few months ago, we released the first OnHub router from TP-LINK. It replaces the unruly cords, blinking lights, and bulky antennas of a typical router with subtle lighting and internal wiring,......

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Over the last 2 months, I’ve driven well over 6,000 organic Facebook visits to my site. It’s not coming from a Facebook Page; it’s coming from a Facebook Group. Several months ago I started my own Group, Digital Marketing Questions — this week we hit 3,000 active, engaged, spam-free members. In this post, I’m going to retrace my steps and tell you exactly how to build your own Facebook Group.  What are the benefits of building a Facebook Group? Before I tell you how to build one, I quickly need to talk about why you should build one. Facebook might not be “cool,” but......

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