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In recent days, our colleagues at MAW caught up with one of the top executives at AOL Platforms to chat about the year in advertising ahead.  So in terms of 2015 trends and 2016 predictions, what did Seth Demsey, Chief Technology Officer at AOL Platforms, have to say? Check out his comments below. First-Party Data will Rise Above “2015 was the year first-party data began to be more coveted than third-party data. There is significant value in proprietary, first-party data, which is more powerful than aggregated and blended stand-alone third-party data.” Ad Blocking is......

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Chances are, somewhere in your home, there‘s a tangled mess of wires and blinking lights that make your Wi-Fi work. Your router likely isn’t the most sightly thing, and you probably hide it behind a curtain or under a bookcase—out of sight. Turns out, that’s a bit of a problem, since routers work better when they’re out in the open. So a few months ago, we released the first OnHub router from TP-LINK. It replaces the unruly cords, blinking lights, and bulky antennas of a typical router with subtle lighting and internal wiring,......

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Over the last 2 months, I’ve driven well over 6,000 organic Facebook visits to my site. It’s not coming from a Facebook Page; it’s coming from a Facebook Group. Several months ago I started my own Group, Digital Marketing Questions — this week we hit 3,000 active, engaged, spam-free members. In this post, I’m going to retrace my steps and tell you exactly how to build your own Facebook Group.  What are the benefits of building a Facebook Group? Before I tell you how to build one, I quickly need to talk about why you should build one. Facebook might not be “cool,” but......

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What are the best characteristics of winning campaigns? The Mobile Marketing Association (MMA) will discuss this topic in a webinar slated for Tuesday, January 12 from 1 to 2 p.m. (CST). The webinar will take a “deep dive” into the recently released 2015 Global Smarties Trends Report. MMA and Millward Brown staffers will dissect the characteristics of winning campaigns from both the MMA’s 2015 Global Smarties Awards and the Cannes Mobile Lions. The human connection and purpose driven strategies are at forefront for top mobile marketers and will be addressed in this......

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  This holiday season, there’s no shortage of electronics to choose from. When it comes to picking out what device to use, sometimes you want a laptop to hammer out a lengthy document. Other times you want a lightweight tablet to sit back and watch your favorite video. Starting today, you don’t have to choose, because the Pixel C is available on the Google Store. As we previewed two months ago, Pixel C brings together the benefits of a full-size keyboard with the portability of a tablet so it can go wherever you go. The Pixel......

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While about 66 percent of businesses are currently less than 20 percent mobile, that’s going to radically change in the next two years.  Recent surveys show that biz execs anticipate a big shift to mobile. “AdMedia Partners found that 63 percent of marketing executives said their business is currently less than 20 percent mobile, but just 24 percent of respondents expect that to be the case two years from now,” according to eMarketer. In fact, the number of respondents expecting their businesses to be more than 60 percent mobile in two years was......

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