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Offering the lowest price is not a good marketing strategy and there are several reasons why. First of all, it cuts into your profits. If you have to continually offer lower prices than your competitors, the increased sales you’ll get could be worthless because you’re still earning less revenue. Second, what if someone undercuts you? Large companies have a huge advantage when it comes to undercutting. They can afford to take a small loss if it means long-term gains. You can’t. Instead, you should charge well for your products. There are several......

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Before you get into marketing your business, you need to identify its business goals. Although we take for granted that a business’s goal is to increase revenue, that’s not the end of the story. There are many other types of goals companies strive to achieve. Product Creation Some businesses are driven by the desire to offer excellent products that make life easier for all of us. Your business goal may be to create the most innovative products on the market. This is a wonderful goal because products are at the heart of......

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14 Reason to Use Marketing Automation on 2017

Are you wondering if marketing automation is for you? With so many other responsibilities to keep you busy in the day to day running of your business why not automate something that is vital for your survival and that can takes up a majority of your time? Marketing automation refers to a type of software that helps large, medium, and small businesses streamline their marketing efforts. It accomplishes this by combining a number of separate functions under one roof using a sophisticated software platform. Some of these tools may include website builders,......

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Up Against the Clock? Better Time Management For Project Managers

Every Project Manager knows the importance of effective time management. People need to run on a schedule and within a structure to achieve maximum efficiency, and efficient people are needed to bring a project to successful completion. As with most things, however, knowing what is needed and being able to pull it off are often two separate things. Even seemingly successful Project Managers may be faced with issues. As they are efficient with managing multiple tasks and teams, their own personal tasks are often rushed or stressed in stark contrast. It is......

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  Marketing isn’t simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves and for many this is no easy task. This is why businesses create a marketing plan. A marketing plan is a detailed document that includes the data you need to make marketing decisions and set a course of action that you can implement immediately. Drafting a marketing plan takes a great deal of time and work, but here are a few questions......

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Why Thinking Outside the Box Just Won’t Cut It Anymore

“It’s a cut throat world out there, and in business, it’s simply not enough to be different and unique. Don’t just think outside the box—destroy it completely.” When you started your business venture, surely you had a clear, straightforward vision for your company, and you may have had a solid business plan to go along with it. Your brand was unique, you were innovative, you saw something that others didn’t and you want to put it out there and make a killing out of your game-changing idea. There was also this tiny,......

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Today, people are swamped with marketing messages. Everywhere we go both online and off, we get a massive dose of aggressive marketing. How can you cut above all of this noise and get your message to your market? This has led marketers to think outside the box and develop bold, creative new ideas for getting their marketing to the masses. The buzzword ‘guerrilla marketing’ is used to refer to these tactics. What Is Guerrilla Marketing? Guerrilla marketing means marketing that is unconventional. Jay Conrad Levinson, who coined the term, calls it, “The......

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10,000 Hours to Success: Why Deliberate Practice Works

“Just clocking in enough hours does not make anyone an expert on anything. Find out what deliberate practice is, and how it can work for you at work, and in life.” Whatever type of work, or whichever industry you may have chosen to be in, you will always want to be the best in your field. And as with everyone else, you surely have at least one role model that you look up to—that person who seemed to have perfected all aspects of his or her craft. But looking at the people......

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8 Super Cool Simple Steps to Create a Successful Go to Market Plan That Will Change Your Business!

So before we begin outlining the plan we need to cover what is a “Go to Market Plan” and why do you need one. You need to decide what type of business are you going to be and will you be conservative like the rest of the business world or be disruptive, bold, exciting and make a positive impact on your customers What is a Go to Market Plan (GTMP) and Why Do I Need One? Well, this is a great question which many people never ask so you are already in......

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Marketing plans come in all shapes and sizes. The right marketing plan for your business depends on many different factors. But one thing all businesses have in common is that they can benefit a great deal from blogging. Blogging is a tactic used in content marketing. When you write a blog, you publish a steady stream of fresh content. This content draws traffic to your site and earns new readers, while also building a relationship with the readers you have. Blogging Is Simple but Effective Many small businesses don’t want to blog......

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