MMA Webinar Set for January 12: Dissecting the Winning Mobile Strategies

MMA Webinar Set for January 12: Dissecting the Winning Mobile Strategies

What are the best characteristics of winning campaigns?

The Mobile Marketing Association (MMA) will discuss this topic in a webinar slated for Tuesday, January 12 from 1 to 2 p.m. (CST).

The webinar will take a “deep dive” into the recently released 2015 Global Smarties Trends Report. MMA and Millward Brown staffers will dissect the characteristics of winning campaigns from both the MMA’s 2015 Global Smarties Awards and the Cannes Mobile Lions.

The human connection and purpose driven strategies are at forefront for top mobile marketers and will be addressed in this session.

Specific topics include:

  • The importance of enabling two-way conversations, to allow for customization and personalization
  • Executions that support interactivity or co-creation and encourage active participation as well as sharing seal the deal
  • The best mobile-led campaigns take an integrated approach, skillfully leveraging other channels

“The session will share the 6 key marketing and innovation trends that matter most for marketers looking to put mobile at the heart of their campaigns to drive increased ROI and closer consumer engagement,” according to the MMA.

Presenters will include Sheryl Daija, the Chief Strategy Officer at the Mobile Marketing Association and Joline McGoldrick, the Vice President of Research at Millward Brown.

For more details and to register, click here.


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